Gone are the days when we used to have shops full of brands retailing dresses at £500. Ten years ago we regularly sold outfits at £350 to a girl who was going to wear it out to a club that night. Brands were king in those days and you would not be seen dead in anyting that was not some form of designer label. How the credit crunch changed all that. We are now selling dresses from £25.00 previously, our cheapest dress would have been a Lipsy style at around £45.00 however nowadays Lipsy is considered expensive. Girls going out on a saturday night now wear their Primark labels like badges of honour and are proud that their full outfits cost only £14.00. Ten years ago you would have been embarrassed to say your lipstick was only £14.00 as we were once so designer led!!! To be honest,fast fashion is a great cheap way for a quick fashion fix, however, it will never last like the gorgeous designer dresses we sell, and I cannot help but think who really pays for all this throwaway fashion?