Womens Clothing

After the huge success we had with our UGG Australia women's range we decided to stock the kids collectioin too as so many mums and dad's were coming into the shops looking for them. We launched the collection in May and yet again, the brand has sold really well. Check out the range at www.sistersboutique.co.uk

Gone are the days when we used to have shops full of brands retailing dresses at £500. Ten years ago we regularly sold outfits at £350 to a girl who was going to wear it out to a club that night. Brands were king in those days and you would not be seen dead in anyting that was not some form of designer label. How the credit crunch changed all that. We are now selling dresses from £25.00 previously, our cheapest dress would have been a Lipsy style at around £45.00 however nowadays Lipsy is considered expensive. Girls going out on a saturday night now wear their Primark labels like badges of honour and are proud that their full outfits cost only £14.00. Ten years ago you would have been embarrassed to say your lipstick was only £14.00 as we were once so designer led!!! To be honest,fast fashion is a great cheap way for a quick fashion fix, however, it will never last like the gorgeous designer dresses we sell, and I cannot help but think who really pays for all this throwaway fashion?

This month saw Bolongaro Trevor featured in Grazia Magazine's fashion chart. The brand is the creation of ALL SAINTS founders Stewart Trevor and Kate Bolongaro who after selling ALL SAINTS, decided a life retired spending their millions was not for them and quickly decided to start up all over again with a new collection. I bought the range for my boutique after being chased by the brand to become a stockist as they wanted to be stocked in the top boutiques in the UK and we of course are one of them! When I first saw the ranges I fell in love with the unique styling and features that had been missing from UK design for many seasons. We have stocked the collection for over a year now and are about to receive Spring Summer. The range is lovely, and I am keeping my fingers crossed that this will be the season that the brand hits the heights that ALL SAINTS did when we stocked the label many years ago.

More and more we have been seeing women coming into the shops looking for a fast fashion fix. By this I mean, women enter the shop, have a quick look around, pick up a piece that catches their eye, check the price then go straight to the cashdesk and pay for the item without trying it on. These women are simply after a "fix". Nine times out of ten, it will be a new top they buy but increasingly we see accessories being the choice of these style savvy customers whose lunch hour is not complete without a small purchase to brighten up their day

Citizens of Humanity Jeans are selling really well on our site at the moment, and think it is due to the fact that people struggle to get them in the shops. Alot of stores only sell one or two styles, which, if you are a fan of the brand is not much use. We sell the Kelly Bootcut Jean in two washes, Ingrid Flare in two washes, Elson Straight Leg in two washes and the Ava Skinny in one wash, so our choice is quite good for the citizens fan. Citizens of Humanity Jeans are reknowned for their good fit, and alot of my customers buy more than one pair they like them so much. Dressed down with UGG Australia Boots or up with Killer Heels they are a great wardrobe basic no woman should be without.

I saw in Grazia magazine the other week that in their fashion charts they placed ALEXIA SCARVES as No 3. The particular style is due in to us in November, but we cant help but wonder why its taken Grazia so long to put this fabulous range into their fashion top 10. We have been selling the label for over two years now and have been amazed at how they sell to women of all ages. The great thing is, you can wear them with anything and they instantly add the wow factor to the blandest of outfits. Today we sold one to a cool twentysomething female who put it on there and then in the shop and then later on an elderly woman bought one to brighten up last years winter coat. Its great when you get a brand that appeals to all ages shapes and sizes. We have a few online for sale just now, check out the website http://www.sistersboutique.co.uk/

Ugg Cardie Boots seem to be the in thing just now. I have been selling them since April this year and no matter how many pairs we get delivered, they sell out. We have a waiting list for certain sizes and in my next two deliveries the size 5's are reserved already! I've gor the grey ones and they are the loveliest comfy boots I have ever owned, perhaps that is why women are going mad for them? We can afterall only squeeze our feet into stilletos for so long!!!!

I first spotted the fantastic spanish label Desigual in January at a fashion event in Barcelona and fell in love straight away. It was really funky and unusual and perfect for my shops, we launched the range on 21 August and sold out of two styles of coats that day! There are few brands that can do that and I am just so glad that I had the insight as a buyer to select this brand, it makes me happy when I see my customers deelighted leaving my shops with the coolest clothing on the planet. Have a look at the website to see our range of Desigual, but be quick because it is selling fast.

We cannot believe the amount of UGG Australia boots we have sold in the month of August this year! We only got our delivery in mid month and we are sold out of some sizes already. This season UGG Australia have some stunning styles on offer. The UGG Tall Classic Baroque is a personal favourite with its limited edition metal heel plate. We offer an UGG Club in our shop where we allow customers to reserve their boots by paying a deposit and paying them up in installments which spreads the costs of buying them and infact most customers choose to buy more than one pair! We offer the UGG Club for online shoppers too, customers just phone us and pay their installments by card over the phone. We dont know of any other retailers who allow people to pay UGG Boots up, but its a great scheme our customers love. See our range online @ www.sistersboutique.co.uk

Ever spent ages getting your outfit sorted only to then realise you need a coat and the one you put on takes away all the look of the outfit underneath that you spent ages preparing!!! If so, take my advice and buy a really good coat. The thing is, if you have a fab coat, you can wear what you want under it and always look chic. We have some stunning coats for sale this winter in the shops and will launch them on the website www.sistersboutique.co.uk very soon. And remember we dont do "high street" Our stock rocks!